Fosters Incentive Programmes
OBJECTIVE
- To create customer loyalty for the relaunch of Rosemount Wines
- To confirm brand values of Rosemount Wines
- To motivate customers and overachieve sales targets
RESULTS
Over one year, 4 incentive programmes were designed to reward high achievers each quarter. Incentives were designed for a largely male audience whom were all well travelled, they were high net worth individuals who were time poor and discerning in their travelling experiences. Activities had to engage and over deliver. Incentives were targeted to this demographic to New Zealand for the Bledisloe Cup, to Hong Kong for the Rugby 7s and to Lizard Island for deep sea fishing. The final incentive was to include partners as the ìDiamondî ultimate experience in Vietnam. Refer to videos below to view these highlights.
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Fosters Hong Kong – 50 hotel and bottle shop owners to Hong Kong 7’s
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Fosters Lizard Island – 54 hotel and bottle shop owners to Deep Sea fishing experience at Lizard island
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Diamond Vietnam – 80 hotel and bottle shop owners and partners on 5 day trip to Ho Chi Minh City
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Fosters Bledisloe Cup – 60 hotel and bottle shop owners to Bledisloe Cup Christchurch combined with Queenstown
